nn

ernests embutnieks blog

Recent Posts

  • Home
  • Uncategorized
  • Brave Browser – is it really Better and Faster than Google Chrome?
brave browser vs google chrome

Brave Browser – is it really Better and Faster than Google Chrome?

I believe that Brave’s Browser will soon experience mass adoption. In this blog I’m going to explain why I think that and going to compare it to Google Chrome, is Brave really better? Let’s check it out!

Let’s start with some facts about Brave. Brave Web Browser is a free and open source, pay to browse web browser. Which was created by Brandan Eich who’s also the co-founder of Mozilla Firefox and creator of Javascript. Brave Web Browser is ad-free and also claims to block all website trackers such as Google Analytics, Adobe Analytics etc. They also claim to improve online privacy by sharing less data with advertising customers. Brave intends to keep 15% of ad revenue for itself. 55% will go to content publishers, ad partners will receive 15% and also 15% will go to the browser users, who can donate to bloggers and other providers of web content through micropayments.

So let’s start with some web browser market share data that I got from w3counter:
web browser by market share 2018 april

So Brave is nowhere even close. Brave had 2.7 million active users in June. Brave’s team hasn’t announced how many downloads they have had so far, but we can see that there are more than 5 million downloads on Android.

Ads and Ad Blocking

Brave’s Browser has a built-in ad block that blocks all of the ads even all the trackers like Google Analytics, Adobe Analytics. If you don’t like ads you’re pretty safe with Brave. It’s also FREE.

But keep in my mind more and more agencies and companies use content as advertising, so just because Forbes, CBS News or Buzzfeed has a post about Why Apple is better than Microsoft doesn’t mean it’s not an ad. They are all sell-outs. If you have a couple of hundreds or thousands(depending on the website) you can buy a post about your business or whatever. That’s how it works.

Google Ad Block Extension

If you don’t like ads, you can just install Ad Blockers on Google Chrome, that will get rid of all the trackers and ads as well. Wrong! If you’re using an extension such as Adblock Plus you will still see Google Ads. Google is paying fees to AdBlock Plus.

Google Contributor

To be completely fair, then Google has also created a program for people who are annoyed by ads and it’s called – Google contributor (it’s still in Beta) It allows people to pay a monthly fee to avoid seeing ads and compensates sites for the resulting lost revenue.

Who’s ad blocking is better?

I’ll give this one to Brave. Both web browser offers the consumer to turn off the ads and rewards the content creator. Brave offers it for free, Google offers a paid version. I honestly never heard of Google Contributor program, before I did my research, so I doubt a lot of people are using it.

Which Browser is faster? Google Chrome of Brave?

According to Brave’s Research their browser is a lot faster than Chrome.

brave browser is faster than chrome

seems a bit exaggerated, right?
Here’s a video from Brave, that compares Google Chrome, Mozilla Firefox and Brave’s speed.

Here’s another one Safari vs Brave

But all of this information is coming from Brave, so not really that reliable, eh?

Let’s check for ourselves.

 Google ChromeBrave
foxnews.com2.221.84
nytimes.com2.481.43
cnn.com2.822.17

Brave’s Browser is faster, but it’s not nearly as fast as they claim it to be, is it? Not even close.

Let’s compare how fast does Google Chrome loads with and without AdBlock.

 No Ad BlockAd Block
foxnews.com2.152.80

Disclaimer: Refreshed the page multiple times to get the best possible load time.

That’s interesting that the website loads longer with Adblock on. Not trying to make any conspiracy theories, but…

Brave is definitely faster. But I would deduct points for exaggerating things. It’s not 4-8 times faster than Chrome. Not even close. People don’t like to be lied to and if you’re saying our Browser is x8 times faster, you better deliver. Just go with ”Faster” next time.

You will save money using Brave Browser

If you’re using Brave Browser on your mobile and are connected to your mobile data than you can actually save your data, meaning you save money.
save money using brave

These are the estimates on how much you could save by using Brave. Estimates are taken from Brave’s site.

The same would go for Chrome if you would use Google Contributor, you would save some money on data, but you will still have to pay the contributors fee. Maybe you can save $1-$2 on that, maybe someone someday will do a research on that. Right now I don’t have any data regarding that.

Who’s better?

I guess at end of the day it’s all subjective. But I’m going with Brave. It’s faster and it’s trying to improve the advertising industry by giving back to content creators and rewarding the consumer for their inconvenience. I guess I’ve always liked the underdog, but there are some objective reasons also why I’m switching to Brave which I already stated above.

Brave Browser – Mass Adaption

For common web surfers, these already should be good enough reasons to switch to brave. But for skeptical minds…These are probably not good enough reasons that will bring mass adoption, right? Well, you’re not wrong, because there’s another feature that’s the killer one in my opinion.

Users that use Brave Browser will have the option to view ads and in return, they will receive BAT(Basic Attention Token). These Token can be exchanged for Euro, U.S Dollars or any other currency or cryptocurrency you have in mind.
According to Brave’s team (Reddit AMA) they mentioned that they are expecting an average user to be earning ~$220 (U.S Dollars) per year using Brave Browser by just watching ads. You can also earn $5 in Basic Attention Token for referring your friend.

Some might say that $10-$15 dollars per month won’t change anything significant in their lives. I get that. Let’s imagine countries like India, Indonesia, Turkey, Brazil, South Korea, Vietnam etc.

For some people(especially teenagers) from these countries, $10 per month is a significant amount of money. There are hundreds of thousands of searches every single month for “Passive Income”. There are thousands of groups on Facebook, YouTube, Reddit and Forums that are covering topics like “small passive incomes”. A couple of clicks away to earn extra income, just by changing your web browser? That’s faster than your previous one? Seems like a no-brainer.

Braves Snowball Effect

This is where BAT(Basic Attention Token) can change the game, an essentially passive way of earning a significant amount of side money, and a referral program that gives extra money if your friends join the party. Once BAT ads get released to the public, it won’t even take a month before almost everyone within these communities will be using it. These users will then spread the word to their friends and family, because who doesn’t like passive income without any effort, eh? Especially from the countries I already mentioned. They don’t have to change anything in their lives, except their internet browser. The media will likely jump on as well, with click-bait titles like “This browser will pay you to browse the internet” or “Is this crypto company the Google killer?”. In other words, everybody will be talking about it.

P.S the advertising program is not yet released. It will be released in the middle of the summer. That’s all they have announced.

Summary

There are some decent arguments from Brave’s team why their browser is better than Chrome. It’s faster, you can save up time and money and make some extra income for browsing some ads. I believe the world is full with shillers that are looking to earn quick $5 bucks. Especially in these communities. (no offense) but if you think from a different perspective…who will want to show ads for this specific group of people? Exactly! No one! But they don’t know that! Meaning it won’t stop them from downloading Brave and using it. I mean…you don’t buy Mercedes and then go back to Toyota, right?

That’s the only part that bugs me for now. Don’t believe it will be possible to earn $200 per month in India, Indonesia, Vietnam or any other tier-2 country, since not that many companies want to show ads to them since they know already the results. Besides all that I believe that it will bring the mass adoption of Brave’s  Browser to the world and start a new era of advertising. Brave has made an offer that people won’t refuse.

P.S I wasn’t paid to write this, these are just my 2 cents on the matter.

Get Brave Browser HERE.

Sometimes Marketing is More Art Than Marketing. A lot of People Don't Get That.

Leave a Reply