stands for call-to-action. It’s a button, line of text or image that motivated visitors to take action by clicking. The button, image or link should be extremely noticeable and compelling, so the user notices it and is encouraged to click on it. CTA button help business convert a visitor into a lead.
A compelling CTA might have huge impact on the conversion rate. A good CTA can increase your click-by 371% and sales by 1617%. It’s worth to spend an extra minute on writing a great call to action, right?
Most commonly used CTA – “Buy Now!”, “Register, Today”, “Sign Up”, “Start Your Free Trial”, etc. The messages goal is to persuade the person to perform the desired action.